Does email marketing still work in 2019?
About a decade ago, email marketing was all the rage. Many business, small and large, were willing to invest time and resources to build email lists and create personal ways to reach out to prospective customers. Everyone seemed to realize that email marketing offered the most cost-effective and efficient way to reach thousands of targets on a personal level. Despite its popularity back then, things changed, but what?
The Social Media Age
Simply put, social media grew to the point it was hard to deny social media marketing offered an even greater opportunity to reach literally millions of people if done right. This type of marketing has never been quite as cost-effective because of the costs related to developing content, but it works. Based on that, many companies shifted its focus to specifically building marketing campaigns for its social media followers and end users.
Email Marketing Will Still Work in 2019
Now that social media marketing is starting to mature, astute marketers are starting to realize email campaigns have become an underused and undervalued marketing tool. Some experts believe email marketing is still many times more effective than any form of social media marketing.
In 2019, we could see a shift in marketing resources as professional marketers look for ancillary forms of marketing to support existing social media campaigns. The reality is people still review their emails. With this in mind, here’s a few bullet points that can help maximize the effectiveness of email advertising:
- Offer incentives for interaction
- Make sure campaigns address omnichannel technology
- Focus on subject line optimization
- Know when to send emails to increase likelihood they will be read
- Target social media sites for email signup opportunities