Search engine optimization best practices continue to develop over time. It is important to be informed of the new items that are on the horizon, since this may help a company prepare for the consequences of algorithm changes. It can help avoid a big decline in the website’s search engine rating. Marketing agency experts must be up to speed with the latest trends and developments, or their websites will be left behind. This post will address the main principles of SEO you should focus on to achieve success in 2021.
Page Experience Matters
According to Google, starting in 2021, page experience measurements will no longer be disregarded as a ranking consideration. To provide high-quality content and customer satisfaction, every part of a website—from page speed, mobile-friendliness, rendering, image optimization, and security protocols—needs to be optimized. Utilize technologies such as Lighthouse and Crux API to get the full potential of insights you may get.
# 2: Earn Links Passively
Links are passively earned when they are discovered via content on the SERPs. You may expect a significant number of links to your new content as soon as people discover it if it is well-created and informative. It is the best SEO and backlink-building strategy over time and you do not run the risk of being penalized for buying links, which is something Google is trying to crack down on.
# 3: Optimize For Google BERT
Using machine learning (ML) and natural language processing (NLP), Google’s BERT algorithm can better comprehend what people are searching for and identify possible improvements. This supports over 70 languages and functions for nearly any Google search in English. To optimize content, you must analyze your titles to make sure they are in a natural language format and make sure that your content is more conversational. You won’t rank for keywords if your content isn’t delivering what a consumer is searching for.
#4: Try To Get Featured Snippets
It is recommended by SEO professionals that a site be included in the featured snippet. If you’re able to answer a particular topic with a well-organized essay, your probability of success will increase. Use bullets to summarize your information to help gain featured snippets. FAQs are a great way to steal featured snippets, but Google has recently implemented that only the first two FAQs on a page will be counted and have the possibility of showing in SERP, so make sure you only put the two best.
# 5: Keep Your Content Up-To-Date
Old material will disappear off the map if you only post fresh stuff. A great approach to bringing outdated information back to the forefront is to conduct a link audit. Improving your customer’s overall user experience is not only better for the customer, but also prevents you from being punished by Google for having too many broken links.
# 6: Make Sure To Use A Compressor
To accompany your ever-growing content, you’ll likely have more pictures, videos, and associated material as your blog or website develops. When it comes to the website that you’re trying to display, the larger the file size, the more difficult it is for the browser to show it. When it comes to compressing pictures, sites like TinyPNG compress in bulk, whereas Google’s Squoosh compresses images to tiny proportions. The general recommendation is to keep files under 1,000 KB in size.
# 7: Create Keyword Internal Links
Linking inside your own site is a tried-and-true method, but it doesn’t imply that it no longer works. Having a clear site structure that facilitates both users and Google in finding up-to-date, essential, and fresh information would benefit both users and Google. These techniques may be difficult if you have a lot of information or millions of product pages with a search feature.
# 8: Create Passages For Search
In addition to indexing whole web pages, Google now indexes passages and sections inside those sites. It has promised to enhance seven percent of all search queries in all languages worldwide through this update. In the first phase of the company’s new feature, Google is creating an engine that’s intended to help people locate “needle-in-a-haystack” information on a website page. Make sure you include passages about the most searched terms on the topic you are writing about so that your page has a chance of reaching the top spot via a featured snippet.