If you are thinking about starting your own online business in 2023 or you simply want your online business to stay ahead of the curve, you will need to get your digital marketing strategy right. Any mistakes made will be costly which is why you must do lots of research first before implementing any plan. The more time spent looking into the latest trends, the greater chance you will have to create a niche for your business to thrive.
1: Link Building Still Matters In 2023
The SEO landscape is constantly changing and if you do not keep up with the latest developments, your online business could suffer from a major decline in traffic and sales. Link building in 2023 is still as vital as before so make sure that you put money aside to be able to get the links you require to boost your organic traffic. However, SEO has changed a lot over the years so you will need to carry out lots of additional tasks.
2: Make Sure Your Website Is Fast
One of those additional tasks is making sure that your website runs as fast as possible. The speed that a website takes to load is now a ranking factor so if you want to thrive in 2023 you will need a super fast site. To boost your website speed make sure that your website is connected to a CDN like Cloudflare along with installing a plugin to handle the cache like WP Rocket.
3: Create Stunning Images
Imagery is also starting to play a key role in SEO and recently Google has started to boost web pages that have created their own images and do not rely on stock imagery. So if you want to get ahead in 2023, make sure you employ a graphic designer or use a program like Canva to create your own.
4: Social Media Automation
Managing a website is a full-time job so finding the time to carry out social media marketing can be extremely difficult. This is why SEOs resort to using automation tools like zapier to handle the bulk of the work for them. Instead of having to sign into each social media site to post your new posts, automation tools will take the feed from your blog and publish them automatically as soon as they are published so you don’t have to.
5: Content Wrote For Users Not SEO
Google has just finished rolling out its latest update that punishes sites that have written content packages with keywords aimed at boosting search ranking. Content that has been written for the users and provides the best information has been rewarded in its place. Make sure you go through all your content updating it for the latest guidelines along with ensuring that your latest content is the best it can be if you want to rank highly.
6: Create Web Stories
Last year Google released a plugin to help WordPress users create web stories. These are imagery or video-based stories that have been designed to work perfectly on mobile devices. You can add music or voiceovers to them to help bring them to life and attract more customers. Google is recommending that users make use of these if they want to get ahead in 2023.
7: Create YouTube Videos
Google rewards website pages that are full of great information that is useful for the user and is backed up by a video helping to explain it further. If you have not created a video before this can be a daunting task, however, there is video editing software like WonderShare that makes it simple, even for newbies. If that fails you could always hire someone for cheap from Fiverr to help create the content required.
8: Make Yourself An Authority In Your Niche
Google now takes into account the author of the content as part of its ranking factor. If you do not have a big social presence this can be harmful. The best way to make yourself an authority is by having a Wikipedia page, and an about me page alongside your social media account, and make sure these are present in the schema data of the content you’re publishing. It can also be helpful to have a Quora account and help users answer questions in your niche.
When most people start an online business they underestimate the amount of work that is required to get it off the ground. Do not expect results in weeks as they can take months to show results and for new sites even longer. Ensure you’re always up to date with the latest Google guideline and persevere if you want to get to the top.