If you want your company to prosper in this ever-changing world of marketing, you need to keep up with the latest digital trends. Data-driven marketing and VSEO (Voice Search Engine Optimization) were originally seen as overly ambitious ideas that could only be described as ludicrous. In today’s increasingly competitive online marketplace, it’s critical to stay on top of five key developments in digital marketing, which I will talk about below.
#1: Structured Data & SERP Updates
As search engine results in pages (SERPs), Google and Microsoft provide us with the opportunity to engage our audiences and attract more visitors to our websites by boosting the number of clicks if we follow the current guidelines. SEO experts pay careful attention to Google’s and Microsoft’s updates because they are always providing hints at how webmasters can get ahead if they adhere to the changes that these search engine giants wish webmasters to undertake to improve the quality of search results.
As well as link building to help boost your SEO, you should also focus on making sure you have the correct schema information for all your different types of posts and pages. Including information here such as author, last update, social links, schema type, etc., will ensure you have the best chance of showing up in the rich snippet results at the top of search results.
#2: Chatbots Are Becoming Mainstream
One of the most anticipated digital marketing trends for 2022 is chatbots. Instant messaging is used by AI-based technology to communicate with clients and visitors to the website. Sixty-three percent of consumers say they’d rather connect with companies or brands through chatbots than any other kind of communication. Because this virtual help gives great customer service, a business can use the time it saves to do other important things.
#3: Everything Is Driven By An Algorithm.
Search engine optimization, social media advertisements, display and display ads, and email marketing are all becoming algorithm-driven. User experience is the primary goal of all the algorithms. If marketers do not give consumers the kind of user experience that customers desire, then their content will have less of a chance of being seen.
#4: Content Visualization With a Story in Mind.
19% of Google searches currently yield images, and 62% of millennials feel visual search is more interesting. Text that incorporates data visualizations, infographics, photos, and videos is more engaging and memorable, and this may help your message sink in more deeply with your audience. As a result, visuals are simpler to retain than textual material.
#5: This Place Called The Metaverse
Rather than simply one-off experiences, the metaverse is a constant environment in which people work, play, and interact in virtual reality. Marketers may test how long virtual items are held, how much space they take up in a user’s peripheral vision, and also where consumers are looking during an ad. A fresh perspective on your target audience may be gained from these discoveries, which can help you make more informed decisions moving forward with your marketing efforts.
#6: Put Your Emphasis On Video Marketing
Streaming videos on mobile devices like smartphones and tablets is now more convenient than it has ever been thanks to 5G and improved data plans. You are not only able to view the video whenever you want, but also record it wherever you are. In 2022, one of the most significant developments in digital marketing will be the rise of video marketing. If you haven’t started making marketing videos before, you should really think about extending your digital strategy to include this.
#7: Optimization of Voice Search Results
This year has seen a significant increase in the use of voice search, a function that was introduced to all smartphones at the same time in 2014. According to a recent survey, 20% of families have purchased a smart home speaker. Google claims that its voice search is 95 percent accurate. By the year 2022, half of all internet purchases will be made using voice search results. Digital marketers have a $40 billion opportunity to take advantage of.
Final Thoughts
There is a possibility that your company may find it simpler to capitalize on some of these trends than on others. Stay updated on these basic directions—but don’t wait until it’s too late to take action. It’s important to think about the future while you’re planning for the current year. Do not get too distracted from making sure the fundamentals of your business are always functioning at their optimum best. But at the same time, don’t be afraid to explore new options focusing on the trends above, as in 2022 they will play an important role in digital marketing.