The 2021 events have had a significant impact on digital marketing trends. No one can predict what the future will hold for the next month, a year, or even half a year. Marketers watch for performance metrics, learn about and research their objectives. In this article, I will talk about what trends we can expect to see in 2022.
# 1: Prominent Among Digital Is Marketing Automation
According to the digital marketing trends for 2022, we may expect even more developments in technology next year. Better customization and modification of the contents are expected with the new capabilities. Automation helps your business to sell more, relates to your customers, and holds on to your current customers. Your marketing staff may use it to automate backlinks building, for example, and then can spend time more efficiently by strategically tailoring it.
# 2: Advertising That Is Hyper-Targeted
Most advertisements are irrelevant and obtrusive, therefore people prefer to disregard them. Approximately 49% of consumers will not engage with a company if it advertises extensively, or if they believe the advertisements are inapplicable. Respondents who find personal, customized communications more useful, are 36% more inclined to purchase from a company. Essentially, this implies that in the future, digital advertising will put consumers solely in front of relevant advertisements and utilize more specific targeting demographics.
# 3: Funnels Are Being Replaced With Flywheels
Flywheel is a marketing strategy that focuses on acquiring one-time consumers rather than acquiring recurring customers. To generate long-term leads, companies may use client marketing tactics such as offering original content, client blogs, in-person activities, and other methods to generate leads. The flywheel framework is focused on increasing customer engagement by focusing on encouraging consumers to return time and time again. Marketers should develop initiatives that encourage consumers to become brand ambassadors.
#4: The Rise Of Audio
In the digital content arena, podcasts, audiobooks, and voice searches are all on the rise. Twitter has recently made it possible for users to send audio-based tweets. With Clubhouse, you may go online and utilize virtual rooms that enable you to talk to other users through microphones.
# 5: Voice Becoming A Popular Search Method
Shopping through the voice interface is expected to rise to $40 billion in the US and the UK alone by 2022. Smart speakers will be found in 55% of all American households by 2022. To reach out to customers who use voice search, digital businesses will have to modify their SEO approach and optimize their content for voice search. If you haven’t already made the switch to using voice search in your digital marketing plan, you should.
Final Thoughts
The staggering rate of change in marketing during the past five years far outstrips that of the previous half-century, and it is not slowing down. The ever-changing digital marketing environment includes everything from search engine optimization (SEO), social media, pay-per-click (PPC), content marketing, and more. You should also have an integrated digital marketing strategy in place so you can take advantage of the newest digital marketing trends throughout your client life cycle.