What is SEO?
By definition: Search Engine Optimization or SEO is a methodology used for creating exposure for a specific website. What does that mean?
The World Wide Web (WWW) is linked by “crawlers”. These crawlers are what help people find targeted websites through search engine queries. What people are really looking for is answers. They are looking for answers to questions. They are looking for service providers to help solve problems. They are looking for products to solve a consumer need. When multiple resources are available to answer any of these inquiries, search engines have algorithms to determine which websites get preference based on popularity.
Using SEO to Gain Ranking
The algorithms search engines use to rank websites are complicated. In a very competitive environment, a company or online marketing expert needs a way to push a particular company’s website to the preferred “first page” of a search engine query. Queries are the word or phases people use to look for answers.
SEO is the process of designing a web page that offers the best chance for a high search engine ranking. To help with this process, professional online marketers have to understand what search engines are using in its algorithms. What we know is these algorithms look at traffic volume, keywords, number of link and backlinks and proper SEO form (White Hat SEO).
Using these rules, web designers have the task of developing web pages and sites that address as many of these algorithm requirements as possible. When a web designer is proficient at developing a website but not knowledgeable about SEO, an SEO professional can be brought in to bring the website up to SEO standards.
At the end of the day, the objective of SEO is driving traffic to specific website. Knowing that 75% of all people select options from page one of a search engine query, the sites with the best SEO tend to be the real winners based on the topics being queried.